March Vision

What the data says to do

Reading Clarity

Working out what matters…

Reading Synkio

Site pulse

Sessions and conversion by week

Last 9 weeks; conversion is purchase sessions ÷ sessions

Daily traffic and frustration

Non-bot sessions per day; frustration as share of sessions

Orders & acquisition — Google Analytics

Orders by day

GA4 purchase events, counted — no revenue in this build

No GA4 snapshot embedded.

Where orders come from

Channel conversion — orders per hundred sessions is the column to read

No GA4 snapshot embedded.

What sells

Items viewed → carted → bought (counts), rolled up by series

No GA4 snapshot embedded.

Words people search for

Site-search terms — the vocabulary your messaging should use

No GA4 snapshot embedded.

Store — californiaumbrella.com admin

Order pipeline

Orders by status, all time; what the last few days were made of

No store snapshot embedded.

Promotions & codes

Campaign redemptions and the automatic welcome offer

No store snapshot embedded.

Homepage content

What the CMS is showing right now

No store snapshot embedded.

Catalog structure

Collections by product count

No store snapshot embedded.

Customers

Account segments from the marketing dashboard

No store snapshot embedded.

Page health

Top pages: how far people get, where they leave, what frustrates them

Sorted by sessions. Scroll depth and load are averages; frustration is the share of sessions on that page.

Where sessions start

Entry pages, with the share that bounced within seconds

Where sessions end

Exit pages as a share of that page's sessions

What people actually click

Homepage

Real elements; cookie banner and script noise separated

Collection page filters

/collections/patio-umbrellas

Site-wide

Configurator steps, navigation, and intent signals

Products & series

Series interest

Browsing a series page vs. opening one of its products

Product pages: interest vs. intent

Sessions on the page, and how many added to cart

Series landing pages

Do they hold attention, and does anyone read below the hero?

What people pick in the configurator

Option labels clicked on product pages

Funnel & checkout

Cart → checkout → purchase

By device, so you can see where each loses people

Dead-click hotspots

Elements people click that do nothing

Errors people hit

JavaScript errors by sessions affected

Watch it happen

Recent recordings worth two minutes

Opens in the Clarity player; needs your Clarity login.

Audience

Device

Sessions and purchase rate

Channel

Where sessions come from and which ones buy

New vs. returning · States

Engagement by visitor type; top states with purchase rate

Operations — Synkio

Partner demand vs. same days last year

Daily inbound POs, smoothed; hover for the raw day

Account leaderboard

Last 30 days vs. the same 30 last year

Ranked by EDI volume. Click an account to chart it.

Containers on the water

To Jurupa Valley, soonest first

EDI document health

Error rate on documents that settled

Trading connections

FTP, SFTP, AS2 and API links

Order flow

Most recent partner POs, newest first